Developing the next generation of musicians goes beyond providing performance opportunities: in order to have the best chance at future success, musicians must understand what it means, in broad terms, to be a member of the music industry – beyond mastering their instrument. An understanding of the business of music – building a brand, marketing strategy, networking, manufacturing and licensing – is vital to a musician’s long-term viability, especially given today’s rapidly changing digital and online landscapes.
The Jazz Musician Intensive - a new initiative for the 2018 TD Toronto Jazz Festival - seeks to support developing musicians through two streams of activity: a series of daily clinics covering a variety of topics related to the wider music industry; and a series of daily rehearsals, ultimately culminating in a performance on an official TD Toronto Jazz Festival stage.
Clinics run June 25 to 29, from 10:30 am to noon, at Heliconian Hall in Yorkville, and are led by industry veterans who bring a variety of experiences to the table. Clinics are free and open to public.
- Monday June 25: I’m out – now what? And Working with agents and managers. With Tracy Jenkins (Lula Lounge) and Dalton Higgins (freelance agent, manager and concert promoter). Covering the basics of business; making connections; helpful resources and more.
- Tuesday June 26: Marketing and publicity and Building your brand with Victoria Lord (freelance publicist whose clients include SONY) and Dani Elwell. Fostering and maintaining your radio, print, TV and online presence; working with a publicist; becoming a publicist/social media manager; defining who you are; creating and maintaining relationships; “getting the gig”.
- Wednesday June 27: Creating and selling your music with Vivian Barclay (Warner Chappell) and Kris Maddigan (composer, Cuphead). Working with studios and record labels; composing for various media platforms (jingles, TV, movies, video games); licensing.
- Thursday June 28: Beyond the bandstand with Bev Foster (Room 217) and Mark Wigmore (host of the “Take 5” Morning Show on JAZZ.FM91). Exploring non-traditional career paths.
- Friday June 29: Concert promotion and presentation with Sergio Elmir (Futuro Libre) and Jennifer Nichols (Hit and Run Productions). Self-presenting (including stage presence and concert preparation); the basic of concert booking/promotion; new approaches to concert presentation.
Each afternoon from June 25 to 29, an eight-piece ensemble, made up of students recommended by the four main GTA post-secondary jazz programs (Humber, University of Toronto, York, Mohawk), will assemble from 1:30 to 3:00 pm in Heliconian Hall. Over the five days, they will rehearse jazz standards and original compositions, under the guidance of acclaimed bassist (and recent JUNO Award winner) Mike Downes. Rehearsals are closed to the public, and will prepare the ensemble for a performance on the OLG Stage on Hazelton Avenue on Sunday, July 1 at 5:15 pm.
The Jazz Musician Intensive is generously supported by Long & McQuade, the Ken Page Memorial Trust and The Asper Foundation.